Informa1 reported in May 2012 that it forecasts that global SMS traffic will total 9.4 trillion messages by 2016, up from 5.9 trillion messages in 2011, despite the accelerating growth of global mobile instant messaging traffic. It also reported that total global SMS revenues will increase at a compound annual growth rate of 3% over the next five years from 2011.

In a separate report in May 2011 by Juniper Research2, by 2016, global Application-to-Person (A2P) messaging will overtake Person-to-Person (texting) messaging, being worth more than US$70 billion. It can thus be concluded that the SMS business is still a lucrative business and will continue to be a lucrative business over the next few years at least.

GIN International Limited, a 100% owned subsidiary of GINSMS, offers a range of mobile services for enterprises via our cloud SMS services to reach their customers or potential corporate clients to enhance their business position by utilizing the advancement of mobile technology. Through application-to-peer (“A2P”) SMS services, enterprises will be able to execute mobile marketing, mobile transactions, customer relationship management and enterprise resource planning scenarios such as the following:

• News & Promotions – With target user profiles, enterprises can send SMS to customers or subscribers immediately on their latest news and promotions
• Notifications – Enterprises with many networks such as dealers, clients and agents can reach out to these networks immediately with an option to send interactive SMS where a reply is required
• Personalized greeting / messages - Send out festive or birthday greetings through SMS to customers
  
  

GIN International Limited provides direct connections to MNOs worldwide. We supply the platform for enterprises to perform Web SMS Broadcast to their customers or partners. We provide the APIs where you can connect to our gateway directly and send SMS according to your requirements, such as informing customers about latest promotions or breaking news. Enterprises can connect to our gateway directly from their existing ERP/backend systems based on their internal rule settings. Regular detailed reporting and traffic statistics is available from the platform.

GIN International Limited maintains an experienced support team which ensures platform reliability and high levels of availability. Our dedicated 24/7 support makes sure that your mobile messaging services remain running.

GIN International Limited also operates an SMS hub service that provides inter-operator SMS (“IOSMS”) services to all mobile telecom operators in Hong Kong.